Business SMS Writing Tips

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Using SMS is not just for personal communication but for promoting business as well. Many more companies of all sizes are slowly integrating SMS marketing and advertising into their marketing campaign. However, as much as there is a lot of background work that is required in order to successfully launch any SMS marketing strategy – there is also the content to consider. The content of a business SMS should encompass part of the background work. The wording needs to be considered carefully as it will influence greatly how the reader will react to it. We provide some business SMS writing tips to help you get the results you want.

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Business SMS Writing Tips – ask yourself the right questions

Each business has different needs so it is important to ask yourself the right questions in order for you to consider the right content for your message. First of all, do your contacts want to hear from you? Would they find a text message from your annoying or welcoming? It is crucial that the content of your message elicits the latter reaction and not the former. What kind of benefits would your reader be offered by receiving these messages? How will these messages be sent to your customers and is SMS the best medium for what you want to get across to your database?

Business SMS Writing Tips – use the right language for your target group

The knack of writing successful text message content is by knowing in detail who your audience is and this includes most specifically the type of language they use. If you are targeting an older audience then using text slang language for example would not be appropriate. Text slang language is generally frowned upon with the business world as this comes across in an unprofessional manner evoking more frustration in the reader than anything else.

Business SMS Writing Tips – don’t overcomplicate your message

As they say, ‘simplicity is always best’ and this is not different for business SMS’s. You want to get your message across as clearly and simply as possible so that the reader takes genuine note of what you are offering or informing them about. At the same time be sure that you are complete in what you want to say, for example if you are offering a special discount to your SMS customers and they need to keep their SMS as proof, be sure to inform them in the text message.

Business SMS Writing Tips – use eye-catching words

You want your message to attract the attention of your reader as soon as possible. Words such as ‘limited offer’, ‘massive sale’ or ‘special promotion’ can help readers take note of your message and read its contents fully. Some receivers will have a text preview option on their phones and if you use these words in the beginning of your message, these will be the first that they see.
These are some of the business SMS writing tips to keep in mind when considering the content of your text messages. Always learn and never assume your message is perfect. Evaluate the results each time and consider how you can revise your content to make it more effective.

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Using Bulk SMS versus Mass Email

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Bulk SMS, i.e. short messaging system, has become a significant part of the marketing world and has in part created another outlet for marketing over and above emails. However, they each have their place and in this article we look at using bulk SMS versus mass email.

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Mass Email

Email has become a phenomenal part of our daily life both on a personal and business level. Email on a business level has become such a significant part of marketing, that many businesses have taken advantage of its potential. Email came at a time when the telephone and faxing was the major component to business communications. When email was introduced to the market, it took over like a storm. Mass email in itself has many advantages. Protecting consumer’s rights allow businesses to only send information to those that have given their consent. Once given, emails are a fantastic way to relay information no matter how simple or complex. Emails allows for information rich content to be shared with potential customers, business associates. Clients, staff members and so on. Mass email in particular allows such extensive information to be shared to a vast number of people quickly and effectively. However, due to the popularity of emails, especially as a promotional and advertising tool, spam emails have skyrocketed making it harder and harder for businesses to send emails that customers will firstly receive, and secondly will be interested enough to read. While mass email is still a highly effective marketing tool despite the challenges – bulk SMS helps to fill a niche that email marketing is perhaps struggling to fill due to its popularity.

Bulk SMS
Sending bulk SMS is supported by SMS gateway software that is now being used in the business market on an international level. This software enables businesses to stay in touch with their customers, employees, suppliers etc via SMS. SMS gateway enables not only text messages to be sent to mobile phones but also to any email contacts in your network. The wonderful aspect about SMS is that most people have their mobile phones with them wherever they go which means that SMS’s are not only received instantly, but are also read a lot sooner than emails, which not everyone has instant access to. A business can use bulk SMS to communicate instantly to customers or business associates virtually anywhere through SMS gateway software which is not dependant on the usual mobile phone signals. This means that when normal reception is not available, these SMS’s can still be sent through successfully. Although you may not be able to communicate as much information as with en email – which makes the intention of bulk SMS more direct, to the point, less information driven and more focused on promotional strategies.

Bulk SMS is certainly making its way to the forefront and more businesses are realizing its potential, especially through such systems as SMS gateway software. Using bulk SMS versus mass email is dependant on the needs of your business. The two can work very well together, complementing each other’s strengths and weaknesses.

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Tips for Effective SMS Marketing

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Many more businesses are now perking up to the idea of marketing through SMS, i.e. sending a one-way message to a customer to inform them and encourage them to partake in what they have to offer. This could be anything from informing them of an upcoming event, a promotion on a specific product or a not-to-be-missed sale to name but a few examples. SMS marketing is becoming a more prominent feature for many businesses’ marketing strategies. It is quick, cost-effective and can be very audience specific. To help you make the most out of sending the right message, we list some tips for effective SMS marketing.

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Effective SMS Marketing Tip #1 – Who are you targeting?

To know where to start, you need to know who exactly you plan to target with your SMS marketing. Not only do you need to identify who your target market is going to be, but also you need to understand them. By understanding who they are, you can tailor your SMS in the right way. You should know what age your target market is, are you targeting both males and females? Are they in a specific money bracket, where do they live, what kind of lifestyle do they lead? Knowing as much detail about your target audience will enable you to market your product or service more effectively – be it through SMS or any other marketing medium. It will increase your chances of your receiver taking an interest in your offer.

Effective SMS Marketing Tip #2 – Make an irresistible offer

Once you know what market group you want o access, you need to make the content of your SMS attractive and interesting enough for the receiver. Offering updated news or new product launches may be enough to attract some attention, but will not make your overall SMS marketing plan successful. You need to add more spice to the content of your messages by offering irresistible offers or special discounts only applicable to those that receive the SMS. While you might be loosing a little by offering a discount, remember too that you will be attracting business from customers who would not have bought from you otherwise.

Effective SMS Marketing Tip #3 – Consider the timing

One of the wonderful advantages of marking your business through SMS, is that you can decide exactly when you want your customer to receive it. Most people have their mobile phones with them the majority of the time. This increases the chances of people reading their SMS’s right then and there. You want to consider what you are offering and how much time and preparation you want to give your readers. If you own a restaurant for example, and selling pizza’s at half price on Tuesday – do not send the SMS that night. It is important to get the balance right between sending a marketing SMS too early and too late.
These are some tips to keep in mind for effective SMS marketing. Some of the principles are the same as with any marketing campaign, but SMS marketing has its own characteristics unlike other mediums and this need to be taken into account to make sure you get the most out of SMS marketing.

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The Benefits of Bulk SMS

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Most of us are aware of how much SMS has integrated into our daily lives. Not a day goes by where SMS, either sending or receiving them, does not occur. Businesses are well aware of this fact and have therefore found it to be a lucrative marketing opportunity. There are some businesses however, that are still somewhat cautious using SMS as a marketing too as it can appear somewhat intrusive sending a marketing SMS, and perhaps only vialble for certain businesses that have a more direct application to cell phones in general. Having said that, there are many ways that a business can benefit from sending out mutliple SMS’s, i.e. bulk SMS’s to your customer base or target market. We look at some of the benefits of bulk SMS below.

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The Benefits of Bulk SMS #1 – cost-effective

One of the foremost advanatges of using bulk SMS is that it is cost-effective, especially when compared against other marketing mediums. If you want to let your customers know about a special event or promotion, then the normal marketing avenue would involve direct marketing, which can become quite costly. If you are a start up or small business with a limited budget, consider using bulk SMS instead.

The Benefits of Bulk SMS #2 – building customer relations

Using bulk SMS also helps you to keep in touch with your customer base. If you have your customer’s details it is important to use this information to your advanatge. Many businesses make the mistake of not keeping in touch with the customer base. While it is always important to find new customers, it is equally essential to keep the relationship with your current customers strong. Bulk SMS allows direct and personal contact with your customers to keep them in the loop with what is new and happening within your business. Through bulk SMS, you know your customers will be informed right then and there due to the nature of most people having their phones on them all the time.

The Benefits of Bulk SMS #3 – improve your overall marketing campaign

Using bulk SMS as part of a larger marketing campaign could become a very valuable addition. Any effective marketing strategy involves using as many different marketing channels as possible. From emails, blogs, social media sites to direct mail – SMS can be another effective marketing tooll that can make your whole campaign more worthwhile.

If you are considering using bulk SMS for your marketing ideas, then it is important to search around various service providers to make sure you find that some that ticks all your boxes from budget, software capabilities and customer support. These programs will help you to maanage and even customise the implementation of bulk SMS.

Marketing costs are forever skyrocketing and as a result business are always on the hunt for cheaper more no less effective means of connecting and attracting the public and target market to their business. The benefits of bulk SMS show that it is a worthwhile medium to consider if you are looking for other more cost-effective ways to reach and keep in touch with your customers.

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SMS Advertising Possibilities

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The world of SMS has grown to such proportions, that it would only be a matter of time until business would take note and take advantages of the many possibilities SMS now has to offer to both small and large businesses. Due to the huge population of people that incorporate SNS into their everyday lives, for larger businesses this is a perfect way to connect with and advertising their products or services. Smaller businesses can make use of SMS to their advantage as well, although it may appear somewhat more challenging to target the right market group. We look at some of the SMS advertising possibilities available to both small and large business.

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SMS Advertising Possibilities – connect and keep in touch with your target audience

Due to the nature of SMS businesses can target their exact market group much more effectively than many other advertising mediums. The more any business is able to target their market audience, the higher the chances of getting the desired responses. Any type of business can make use of SMS by keeping in touch with their market audience – informing them of discounts, special events, new product launches and so on. As a small business, reaching your target market through SMS can be a wonderful way to generate further and more consistent business. If you own a bakery for example, as you gather customer’s details remember to take note of such things like their birthdays. You can then send SMS to your customer’s on their birthday offering them a special discount via a coupon code on available to those on your SMS database. This personal way of communication can illicit a trustworthy and an interested response from the receiver. SMS allows fast and cost-effective communication. SMS’s can be received at any time and therefore through SMS advertising, as a business you are ensuring that your customers receive it right then.

SMS Advertising Possibilities – viral marketing

SMS advertising can become a great medium for viral marketing. If you include in your message the possibility for receivers to send it on to their friends and family, the effect that could have on your business is limitless.

SMS Advertising Possibilities – can be very specific

SMS advertising can be very specific, because not only can you choose exactly who you want to send your message to, you can also decide when you want to send it, as SMS can be received day or night. Considering every little detail is important especially as more factors are within a business’s control when using SMS as a form of advertising. You can also tailor the needs of your business precisely with SMS advertising. If there is a part of your business that is not doing as well – for example, as a bakery, if your quiches are not selling as well as your cakes – through SMS advertising you can send a message to your customers, informing them that your quiches are on special for a limited time only with a free cup of coffee for example. As much as SMS advertising allows you to connect with your target group specifically, it also allows for a quick-cost-cost-effective way to get in touch with your target audience when and as you need to.
There are many SMS advertising possibilities out there. Do your research and find out how other companies are using SMS advertising to their advantage. It is important to get the balance between advertising your products and/or services and keeping your messages interesting and worthwhile for the reader. You do not want your SMS’s to become a nuisance. With the right combination of creative thought and attitude in offering a personal touch to your SMS advertising, you will be setting yourself apart from the rest.

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SMS Marketing Can Boost Your Business

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If you consider how many messages you receive a day, and how many of them are from businesses promoting and marketing their services or products. Nowadays businesses are incorporating SMS into their web of marketing tools due to its cost-effectiveness yet being a direct form of marketing with high potential. There is a lot we, as consumers, can choose to receive on our mobile phones. While in the past, businesses gave you the option of receiving promotional information via email, now you have the option to receive it directly through SMS as well. We look at how SMS marketing can boost your businesses by looking at some of the aspects if SMS marketing below.

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SMS Marketing – what it is all about

SMS marketing is essentially the same as say email marketing. It requires building your SMS customer base as you would your email customer base. With that list you make use of any possible marketing opportunities to keep your customer relations strong. As you would send a newsletter out to your email customer base, so you can send all sorts of information to your SMS database from upcoming events, promotions, sales etc. Within mobile marketing as a whole, SMS marketing is the most popular due to its combination of connecting with a wide audience quickly and at a cheap rate.

SMS Marketing – reaches people in a new way

SMS marketing can become a valuable component to any business. It is a simple and a very direct way of communicating with your customer base. While smart phones are slowly becoming more integrated into the mobile market, they are still relatively new and by no means used by the majority. For this reason, SMS is still the easiest, yet cheapest form of marketing that helps you to get in touch with your customers right here and now. This is unlike emails for example, where some people might be able to receive it on their phones, but where many still check their emails through their computers – hence emails can be ignored far easier and become much less direct than SMS’s.

SMS Marketing – protects consumers

SMS or mobile marketing adheres to certain regulations that help to protect consumers against unlawful practices. SMS marketing is like any other form of marketing from emails, print, radio, TV and so on. All the marketing mediums have their own rules and regulations so that the consumer has some protection against unlawful marketing practices. A good example of this within SMS marketing is that at the bottom of each SMS sent for marketing purposes, there will always be the option to unsubscribe.

SMS marketing can, without a doubt, boost your business. However, it is important that it is carried out in the right way as with any marketing campaign. Use a reputable service provider that helps you to get to grips with the details. The regulations that need to be adhered to is important for any business to understand first and foremost. The main rule is that permission is required from the consumer before any SMS marketing can take place. The right service provider will be able to cater to your needs as a business, including budget, as well as provide the necessary features to personalize and customize the details of your SMS marketing plan accordingly.

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SMS Marketing – how to get your customer’s permission

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As it with any direct form of marketing, consumer rights are very important. Email advertising and marketing is only applicable once permission has been received by the recipient. This also applies to SMS marketing. SMS marketing in itself has become one of the most prominent forms of direct marketing in the business world today. Through the nature of SMS there are many lucrative marketing possibilities for businesses. The main reason for this is that most people carry their mobile phones around with them the majority of the time. This means that most messages sent through to their phones are read straight away – a fantastic marketing opportunity for any business! However, all this is not possible without getting your customer’s permission in the first place. So how do you get your customer’s permission in the first place?

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Ask permission from every customer you do business with

Every customer or potential client that you do business with, it is important to ask them for their details. As soon as anyone expresses an interest in your products or services be sure to ask them for the mobile number so that you can update them on any products updates, sales and/or promotions. Consider yourself as a customer that is interest in buying a particular product. If there were to be a sale on where it would be reduced, would you not want to know about it? This is the message that you need to get across – that you will be sending them information that they will want to know about. In addition, if they are informed of that sales and promotions will be coming up, more customers than you may realize would rather wait than seek out your competitors. Therefore, by targeting interested customers and offering them continued updates via SMS can help ensure that they will come back.

Offer an incentive in exchange for receiving permission

Customers need to have an incentive in order to give out their mobile details. Offer an exclusive discount or competition offer only applicable through SMS. By making customers feel special and you will increase the attractability of your offer. You can offer an exciting competition to your customers, which requires them to fill out their details including mobile number. Be sure you always include the option for them to give or refuse their permission for using their details for marketing purposes. You must always follow the laws pertaining to the data protection act and make sure you use and store customers’ information properly.

Always add an ‘unsubscribe’ option

It is important that every single message you send out to customers includes an ‘opt out’ option. Your customers must never feel forced to join or find it difficult to cancel. Customers may also change their mind down the line where they wish to no longer receive information from your business. In addition, any unsubscribers need to be removed from your database as soon as possible. You do not want your business to develop a bad reputation and this can result quickly if you do not work ethically.

Add a ‘Opt Out’ at the end of each message
Your customer or prospect may decide that they no longer wish to receive messages from you and so you must add a ‘opt out’ at the end of every message sent. Be sure to remove those who opt out from your mailing list as it is against the law to ignore and to continue sending messages regardless and it can also earn your brand a bad reputation.
If you feel that SMS marketing is for you and your business, then I would be happy to answer any questions. I hope that you have found this article useful. Please add me to receive further marketing articles.

These are some ideas on how to get your customer’s permission for SMS marketing. Be sure to keep in mind that you should never over-send messages to your customers; no more than three times a month otherwise they may become annoyed and decide to unsubscribe.

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Why A Small Business Can Benefit From SMS Marketing

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While text messaging itself is no longer a revelation, it is still an important marketing opportunity to consider. With technology having focused much of the innovations on updating mobile phones, such as smartphones, text messaging is still a valuable commodity. On a global scale, SMS marketing is still one of the most effective forms of mobile communication. While smartphones have been penetrating the market, they are by no means the majority. Across developed and undeveloped countries alike, SMS is the most common mobile application used. For this reason, to reach a vast number of people, SMS marketing opens exciting opportunities. We will look at why a small business can benefit from SMS marketing, as much as larger companies who require the ability to reach such broad and vast customer base to sufficiently market their products and/or services.

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SMS marketing benefits for a small business – wider customer base

As mentioned previously, smartphones are not universal as yet. As a small or large business, in order to get in touch with the majority of people, it is important to connect with them in the same way they connect with each other. SMS is one such way. For a small business in particular, SMS marketing is a wonderfully cost-effect way to reach out to a vast majority of people in a very direct manner. This is not to say that no other mediums can be used to reach people on smartphones for example, but incorporating a marketing strategy that communicates with a larger audience is a good way to introduce your marketing plan. Do not be under the misapprehension that connecting with such a large customer base is only the luxury of larger companies and corporations. SMS marketing is quite unique in that no excessive funding is required in order to reach a substantially large customer base. The trick to get to this point is to find your niche in the market place, with something that you know and then develop your business relationships with clients and customers.

SMS marketing benefits for a small business – financially adaptable and simple to implement

SMS marketing can be tailored depending on your budget. Using SMS as part of your marketing strategy is not as costly as other forms of marketing, such as print advertising. If you are able to develop a good customer base you can capitalize on the qualities that people have with their phones. Mobile phones enable us to have a more intimate relationship with them; we used it to connect with people around us or find information – it is like having the ability to connect with the world, at our fingertips. SMS marketing allows businesses to tap into this intimate relationship, and when done in the right way, can help develop a good customer relationship. For a small business tapping into the market this way, especially on a limited budget is very attractive. Also, implementing a SMS marketing strategy is within reach for a small business. Once a mobile phone customer base is developed, SMS gateway software can easily manage your SMS marketing needs.

There are various reasons as to why a small business can benefit from SMS marketing. It can reach a wide customer base, can be very target specific, can fit within a small business’s budget and can be relatively easy to put into action. It is important to thoroughly research and strategize each step however, before taking any action. However, understanding these advantages can help a small business decide how it can meet some of their marketing needs.

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Understanding SMS language

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Due to the popularity of SMS, it is no wonder that its own language has begun to develop, How often have your received an SMS only to have to read it a few times to understand the language of it? SMS is a form on instant messaging which has resulted in the development of a special shorthand slang language used by the instant messaging community as a whole.

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Interestingly, there are whole dictionaries online that list a thorough and extensive list of phrases used within SMS and other forms of instant messaging. Should you ever be confused about the language within an SMS, you can freely access these dictionaries online and find out what you need to know from deciphering to writing your own in appropriate SMS language.

Understanding SMS language – what are the basic principles?

Essentially, each word within the SMS language can be typed in no more than six letter. SMS language has developed in order to make typing and sending messages much quicker or more efficient. Being able to write the same sentence with fewer letters enables instant messaging to be more instant. How many times have you come across someone type the number 4 instead of writing the word, ‘for’ or abbreviating the word, ‘great’ to gr8 instead? A well-known phrase used is LOL, which stands for ‘laugh out loud.’ The way most of these words and phrases have been formed is by using the first letter of each word within the phrase. LOL can be abbreviated even further by using numbers instead of letters, i.e. 565.

Understanding SMS language – how businesses become involved

Most of us are aware of how businesses are incorporating SMSing into overall marketing practices due to its many advantages. Some businesses are beginning to understand and incorporate SMS language into their SMS marketing strategies as way to get in touch with potential consumers in a more direct and connective way.

Understand SMS language – the advantages

SMS in general is a great form of communication. It is quick, easy, cost-effective yet not as intrusive as a phone call and not as hard to set up or access as an email. The option to SMS is available to a mobile phone user all day every day. Equally people can communicate anywhere across the world with SMS, at anytime and instantaneously. While each SMS only offers 160 characters this is where SMS language is most beneficial. Can you recall writing an SMS, still in normal language spelling, but then realizing it did not fit into the 160-character limit? In order to stay within the limit you’ve had to shorten phrases and abbreviate words – this is where SMS language essentially began – but as simply developed universally into certain abbreviation and phrases. SMS language not only helps you make the most out of your 160-character limit, but also allows more to be written in a short space of time. Writing long worded sentences can be a little frustrating with a mobile phone keypad, but SMS language allows you to write what you need to but with less.

Once you expose yourself to the world of SMSing, understanding SMS language is not complicated and will start coming naturally in no time at all. Remember, that there are numerous online dictionaries devoted to SMS language – so help is at your fingertips should you ever need it. Good luck and have fun!

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Basic Advantages of SMS

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Can you remember the times before SMS was part of our daily communication? It is most likely a hazy memory to be sure. SMS – known more formally as Short Messaging Service – has gained tremendous popularity since it was introduced into as a form of communication through mobile phones. SMS can be used either through mobile phones, computer or PDA.  SMS are also known as text messaging and people that send these messagers are known as texters. SMS has become an entire new way of communication that is fast, easy and can be virtually anywhere. We will look at some of the basic advantages of SMS that has made it such an integral part of our daily lives.

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Advantages of SMS – can be sent and received anywhere, anytime

Mobile phones can continuously send and receive SMS’s from the cell sites control channel. As you move from one location to another, this control channel allows your cell phone to change cell sites accordingly so that you are always in range and able to send and receive SMS’s. As indicated, it is this control channel that allows for much of the features available through SMS. The control channel allows your phone to receive SMS when you are on the line for example, or is the channel that sends your message to the appropriate number. What happens essentially is that when an SMS is sent, the message gets forwarded to the SMSC and then continues towards the cell phone tower. This tower the relies your message on towards the targeted cell phone in the form of data that gets picked up by the control channel on that end.

Advantages of SMS – faster than other means of communication

SMS is a very easy form of communication over and above other communication technology. Writing and sending an SMS can be over in a matter of minutes or even less depending on the length of the message. The standard length of one SMS is 160 characters long. However, with the modern advancements of technology, you are now able to send a much longer message if needed although you will still get charged as one message consisting of 160 characters. However, as accessing your SMS inbox is very easy, you can quickly send a message, click ‘send’ and have it beep on the other person’s cell phone that instant. This way you do not have to pick up the phone and call them, as it would have had to do before SMSing was introduced. SMSing is also considered to be much quicker and faster then composing, sending and receiving emails. For quick, instantaneous messaging, SMS fits the bill perfectly.

Advantages of SMS – more subtle and quieter

Sending an SMS is much more discreet than making a phone call. You can quietly send a message without anyone else being made aware of it. It does not disrupt a conversation for example, as much as a phone would.

Advantages of SMS – more cost-effective

SMS is also a much cheaper form of communication. When compared to the costs of a phone call, sending an SMS is much more attractive cost wise. Also, it enables international communication at the fraction of what a phone call would cost.

These basic advantages of SMS only skim the surface. SMS communication has opened another portable to get in touch with people both on a personal or business level. There are also continuous advancements to the principles of SMS with more features and capabilities added. Once you involve yourself in the world of SMS, you will never look back!

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