Although by current standards, the SMS could be considered outdated technology, there are still a lot of valid, and even important uses for the humble text message. From inter-personal communication that’s quick, cheap and easy, to marketing communication that’s simple to set up and send, and is sure to reach your client list.

At SMS.za.com, we’re most interested in the marketing applications of SMS’s, but that doesn’t mean we won’t talk about their personal applications too. When it comes to marketing however, the SMS is a vastly under-rated tool.

Please note that SMS.za.com is strictly against spam. If you don’t have your clients or potential customers permission to send them SMS’s, then DON’T. Always make sure you have a working opt-out system, and be sure you’re compliant with the new CPA regulations regarding direct marketing and unsolicited marketing messages.